IHFtv - “The values of handball go hand in hand with the values of Grundfos”

18 Dec. 2015

IHFtv - “The values of handball go hand in hand with the values of Grundfos”

In an interview with IHFtv Morten Bach Jensen, Vice President for Marketing & Sales Development at the leading Danish pump manufacturer company Grundfos, expressed his pride for the 10-year partnership with the International Handball Federation (IHF): "Our partnership with the IHF was established in 2005, so in fact this year we are celebrating our 10 years and of course we are a proud IHF partner."

Bach Jensen did not hide his satisfaction for being able to experience another IHF World Championship from the inside. “Being part of a World Championship is a fantastic experience,” he pointed out at the Grundfos stand in the Boxen soon before Denmark faced Romania in the Quarter-Finals of the 2015 IHF Women’s Handball World Championship.

"When we bring our customers to events like this we believe that we give them a fantastic experience together with ours and by that we get even more loyal customers," the Grundfos Marketing & Sales Development expert added.

Bach Jensen also took the opportunity to make clear that handball values like "team work, collaboration, fair play and healthy competition also go hand in hand with the values of Grundfos."

"We want our partnership with IHF to continue growing. We look forward to a good and strong partnership in the future also," he affirmed.