The Würth Group is continuing its long-term commitment to international handball by extending its partnership with the IHF and its crown event, the IHF World Championships for men and women until 2029. The agreement, which covers the 2027 and 2029 editions, was developed together with SPORTFIVE as the IHF’s long-standing marketing partner and underlines the World Championships’ position as a global premium platform with strong international reach. For Würth, the partnership provides a sustainable presence at one of the world’s most high-profile international sporting events - both on site and across media channels.

Handball stands for team spirit, responsibility and precision - values that are also central to many of Würth’s customers. The extended partnership builds on this shared foundation and supports a sport that continues to gain international relevance. As one of the world’s most far-reaching sporting events, the IHF Handball World Championships provide a high-quality environment for sustainable brand presence and international communication.

“The collaboration with international handball has proven its value over the years. Previous World Championships have demonstrated the sport’s unique ability to bring people together and the strong emotional connection it creates. Building on these experiences, we will continue to support handball across its full breadth and carry forward the special moments of these tournaments together with our customers and employees,” says Fritz Hollweck, Head of Sports Sponsoring at Würth.

In this context, Würth benefits from a tournament platform that is strong both in sporting and structural terms. The continuous development of the World Championships and the growing level of international attention reflect handball’s strong position on the global sports stage. The German market plays a particularly important role in this regard: in recent years, both the men’s and women’s national teams have developed successfully and contribute significantly to the overall appeal of the tournaments.

"We are delighted to extend our partnership with Würth, a company that shares our values of excellence, precision and a relentless commitment to the highest standards. Würth has been a trusted and valued partner of the IHF, and their continued support is a testament to the strong relationship we have built together over the years. Partners like Würth are fundamental to the success of our flagship events, the IHF World Championships bring together millions of fans across the globe, and it is only through the dedication and trust of our partners that we can continue to deliver world-class experiences both on and off the court. We look forward to working together through 2027 and beyond, and to sharing many more memorable moments in the world of handball," says Dr Hassan Moustafa, the IHF President.

Handball stands for team spirit, responsibility and precision – values that are also central to many of Würth’s customers. The extended partnership builds on this shared foundation and supports a sport that continues to gain international relevance. As one of the world’s most far-reaching sporting events, the IHF Handball World Championships provide a high-quality environment for sustainable brand presence and international communication.

Beyond the sporting dimension, Würth views the partnership as a platform for exchange and interaction. In connection with the World Championships, accompanying formats are planned for customers and employees that bring handball to life and place the tournaments’ unifying character at the centre.

“The extension of the partnership with Würth until 2029 sends a strong signal for the sustainable development of international handball. Over the past year, Würth has leveraged the World Championships as a high-quality international platform and has made a significant contribution to the further professionalisation and visibility of the tournaments. Together with the IHF, we are continuing this successful path and creating long-term value for partners, fans and the sport,” added Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE.

The handball partnership forms part of Würth’s comprehensive sports sponsorship strategy, which focuses on visibility at major international sporting events. In addition to the IHF Handball World Championships, Würth is engaged in winter sports, the Ice Hockey World Championship and MotoGP, serves as title sponsor of the “Würth 400” in the NASCAR Cup Series, and is also active in football – including partnerships with the German Football Association (DFB), the Italian Football Federation and match officials in Spain.