The International Handball Federation (IHF) is proud to announce LIQUI MOLY as an official sponsor of the 27th IHF Men’s World Championship, which will take place in Egypt from 13 to 31 January 2021.

‘A worldwide brand, made in Germany’, LIQUI MOLY is a globally renowned manufacturer of premium quality lubricants, motor oils, additives, vehicle care products, chemical repair tools, service products, glues and sealants.

Founded in 1957, the company, headquartered in Ulm, Germany, employs more than 800 people and offers more than 4,000 items to its export market of 120 countries worldwide. 

LIQUI MOLY will benefit from increased brand awareness around the globe with a presence throughout all competition advertising and promotion, and at the 108 matches set to be played at the newly-expanded 32-team competition.

This presence will be seen by those inside the arenas and those watching through the worldwide broadcast. It includes, amongst others, the LED system around the court, board advertising and arena TV cubes. 

LIQUI MOLY have been involved with handball for many years and were an official sponsor of the 2019 IHF Men’s World Championship, held in Germany and Denmark. They are a partner of the 2020/21 EHF Champions League Men and have a long-term deal with the German Bundesliga. They have also sponsored the Men’s EHF EURO 2020 and the Men’s EHF Cup.

“We are proud to continue our presence at the IHF Men’s World Championships,” said Peter Baumann, Marketing Director, LIQUI MOLY GmbH. “Sport and in particular, handball, has always been an important part of our brand strategy.

“Our distributors worldwide love to see our brand at major sport events, as this is an important sales support for them. People love handball and are looking forward to an exciting Egypt 2021.”

“We are thrilled to once again have LIQUI MOLY as an official sponsor for an IHF Men’s World Championship,” said IHF President Dr Hassan Moustafa. “Their passion for handball and providing quality products around the globe makes this an ideal partnership.”

For more information about LIQUI MOLY, visit www.liqui-moly.com.

For further information on Egypt 2021 visit the IHF mini-site or the official event website.