On the road to the Olympic Games Paris 2024, the International Olympic Committee (IOC) this week launched the “Believe in Sport” campaign, aimed at raising awareness of the threat of competition manipulation among qualified athletes, their entourage members and officials, while empowering them to make the right decisions.

Athlete365, the IOC’s digital platform for Olympians and elite athletes, features a dedicated section on the prevention of competition manipulation, with a wealth of educational material like  an online course, the code of conduct, and guidance on how to submit a report confidentially via the IOC’s Integrity Hotline. This information is complemented with valuable advice from inspirational ambassadors, who were selected specifically for Paris 2024 in close collaboration with the International Federations (IFs) and National Olympic Committees (NOCs). They were also announced this week.

Meet the Believe in Sport ambassadors for the Olympic Games Paris 2024

The following six inspirational ambassadors from across the world will be the face of the Believe in Sport campaign for Paris 2024 in the build-up to and throughout the Games:

•   Pascal Gentil (Olympian, France, Taekwondo)
•   Nina Kanto (Olympian, France, Handball)
•   Nchimunya Mweetwa (Zambia, Football)
•   Louise Bawden (Olympian, Australia, Beach volleyball)
•   Consuelo de las Heras (Chile, Field hockey) 
•   Maria Barakat (Jordan, NOC staff)

Before the Games, these ambassadors will take part in topical webinars organised for all NOC continental associations, aimed at briefing all NOCs on the resources available and the educational measures needed for their Olympic delegations. In addition, they will support individual NOC and IF activities.

History maker Kanto to play ambassador role for Paris 2024

Between the six ambassadors selected for this campaign, Nina Kanto is the former handball player to take up this role. Born in Yaoundé, Cameroon, Kanto has featured 14 years for the France women’s national team, scoring 401 goals in 214 matches.

She also featured in two editions of the Olympic Games, finishing fifth with France both at Beijing 2008 and at London 2012, and secured the silver medal with her national team at the 2011 IHF Women’s World Championship in Brazil.